Kelly Lowe
General Manager
More than a lake
A place to escape, connect and make memories
Set in the heart of Shropshire, Alderford is a family-built destination where adventure, nature, and unforgettable experiences come together.
Welcoming thousands of visitors every year
Natural settingwith curated
experiences
Uniquewater-based
activities
Seasonal eventsthat transform the
lake year-round
Family-run,community-first
ethos
Our Story
Alderford began as a simple family farm. In 1991, the creation of Dearnford Lake transformed the land into something unexpected – a place people naturally gathered.
What started with fishing and weddings has grown into one of Shropshire’s most loved outdoor destinations; Still run by the same family, still rooted in the same values.
Swim · Learn · Build Skills · Paddle
Swim · Learn · Build Skills · Paddle
Swim · Learn · Build Skills · Paddle
Swim · Learn · Build Skills · Paddle
Swim · Learn · Build Skills · Paddle
Swim · Learn · Build Skills · Paddle
Your Day,
your way
From high-energy adventure to laid-back lakeside moments, Alderford is designed for every kind of day out. Take on the Aqua Park, explore our Escape Islands, enjoy seasonal events, or simply relax by the water with great food and views.
Meet the ‘A’ team
Rob Bebbington
Owner
Continuing the family legacy, Rob leads Alderford with a focus on growth, community, and unforgettable experiences.
Seth Oakley
Activities Manager
Zoe Watson
Sales and Marketing Manager
Lily Moreland
Outdoor Pursuit Manager
Hannah Birch
Café Manager
Danny Shuker
Training & Development Manager
Hannah Whitaker
Hospitality Supervisor
Rob Napper
Maintenance Manager
Come and Experience
it for yourself
Whether you’re here for adventure, relaxation, or celebration – Alderford is your place to escape the everyday
