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Get to know us and what we stand for | Alderford

About Us

Founded by Jane and Charles Bebbington, what was once a simple potato farm became something far more special. In 1991, as the Whitchurch bypass was built, Dearnford Lake was formed — a beautiful body of water that soon became the heart of a new beginning. In those early days, the lake welcomed anglers and wedding celebrations, quietly weaving itself into the lives of local families.

Fast forward more than 20 years, and with a new name, Alderford has grown into a thriving leisure destination. Still proudly family-run by Jane and Charles’s son, Rob, the spirit of those early years remains at the heart of everything. Alderford is more than just a place to visit — it is a place where generations come together, where children laugh, friendships form, and moments are remembered long after the day is done.

Today, Alderford is alive with experiences for all ages. Families dive into adventure at the Aqua Park, glide across the water with paddle sport hire, or lose themselves in the magic of the Escape Islands. Throughout the seasons, Alderford transforms to celebrate the moments that matter most: Christmas brings twinkling lights, Santa’s Island Experience, and festive gatherings that make the season feel truly magical. In summer, Alderfest fills the lake with music, laughter, and togetherness, becoming a highlight of the year for thousands who join us.

Alderford continues to grow, but at its heart, it remains a place built on family, community, and creating memories that last a lifetime.

Kelly Lowe

Business Development Manager

Alice Davies

Hospitality Development Manager

Rob Bebbington

Owner

Seth Oakley

Activities Manager

Zoe Watson

Sales and Marketing Manager

Lily Moreland

Outdoor Pursuit Manager

James Ablard

Food and Beverage Manager

Joanne Astley

Assistant Manager

Hayley Leese

Assistant Manager
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